Mrs. Amelia George
Director

With nine years of experience in growth marketing, Amelia George brings extensive knowledge in crafting and executing thorough demand-generation strategies that enhance market presence and boost revenue. Her considerable expertise in customer acquisition models spans from the initial creation of go-to-market initiatives to their implementation, optimization, and expansion.

She has successfully fostered revenue pipeline growth across various sectors, including B2B SaaS technology firms. A key aspect of her skill set lies in her ability to coordinate multi-channel marketing strategies that enhance customer engagement, acquisition, retention, and reactivation. This comprehensive approach takes into account the dynamic interaction of various marketing channels and their collective influence on a company’s growth path.

Holding an MBA from the University of Windsor and a BA in Accounting and Finance from Coventry University, along with her analytical training at KPMG, Amelia George understands the connection between marketing effectiveness and financial performance. During her roles as Senior Demand Generation Manager at Axonify and Head of Marketing and Communications at OnePort 365—both pioneering B2B SaaS freight technology startups—her skills in market analysis, campaign management, media planning, and performance evaluation have been crucial in improving conversion rates and driving revenue growth.

Amelia George’s professional philosophy is defined by a dedication to continuous improvement, a focus on diversity, and a commitment to creating a balanced workplace, all of which enhance her operational capabilities. Her expertise provides actionable demand generation and marketing tactics that facilitate sustainable company advancement and strengthen competitive positioning in the market.